By now, you’ve had some time to explore the audience persona template you downloaded. I hope it’s helping you clarify who your supporters really are and how to reach them more effectively.
If you need a little extra guidance, check out my step-by-step guide [here]. It walks you through using the template to its full potential.
Why Audience Personas?
Unlike traditional buyer personas that focus solely on end decision-makers, audience personas give you a fuller picture of your entire ecosystem – supporters, advocates, influencers, and community partners. This approach allows you to:
Craft messages that resonate with multiple audience segments
Expand your reach without increasing your marketing spend
Build stronger, more meaningful connections that drive long-term engagement
Mini case study
Real Results: How One Nonprofit Transformed Its Strategy
Rosewood community mural, Portland, Oregon
We recently helped the Rosewood Initiative, a small nonprofit in Portland, revamp its marketing using this exact approach. When they started, they had no documented strategy and a big goal to reach more donors and increase revenue.
Here’s what we did:
Developed targeted audience personas to align messaging across all programs
Created a content strategy and distribution plan for email, social, and local SEO
Donated service hours to set up a Google Grant account, giving them $10k/month in free ads
Results in Just 90 Days:
Local search visibility up 1,300%
Clicks to their website up 1,400%
Email subscriber growth up 5%
Here’s what Merrill Liddicoat, their Director of Communications, had to say:
"Danielle helped us transform our marketing strategy, giving our small nonprofit the focus we needed to maximize our limited resources. Beyond delivering results, she also empowered us to carry the strategy forward by teaching us how to track key data and optimize our efforts.”
Your Next Step: Let’s Uncover Your Biggest Opportunities
I’m offering a free 30-minute Growth Audit for May only – no strings attached. During the call, we’ll identify three quick wins you can use to drive more traffic, generate more leads, and increase revenue by:
30% in traffic
25% in leads
4% in revenue
It’s a simple, actionable plan you can hand directly to your board.
Ready to see what’s possible?
I’d love to help you take what you’ve started with the template and turn it into a clear, practical strategy that moves your mission forward.
I help mission-driven organizations get found online and build trust with the right audiences—donors, clients, and supporters—by creating content strategies that boost visibility, drive action, and lead to real growth.
