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In today's nonprofit newsletter, we wanted to share a workflow to help your team gather ethical, impactful stories from program participants and share them across your channels. We also prepared a very special offer!
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1. Identify Potential Storytellers
- Ask program staff to nominate participants interested in sharing their experiences.
- Aim for diversity: age, background, program length, and outcomes.
2. Pre‑Interview Preparation
- Consent Packet: One‑page plain‑language consent form describing how the story may be used (website, social, print, fundraising).
- Question Guide: 8–10 open‑ended questions focused on goals, challenges, turning points, and results.
- Scheduling: Offer in‑person, phone, or video options at times convenient for the participant.
3. Conduct the Interview
- Begin with a warm, informal chat to build comfort.
- Re‑confirm consent and answer any questions.
- Use the Question Guide, but allow the conversation to flow naturally.
- Record (audio or video) if consented; otherwise, take detailed notes.
4. Draft & Review the Story
- Create a 300–400‑word narrative, keeping the participant’s voice authentic.
- Include a 1–2 sentence impact statement linking their story to your mission.
- Share the draft with the participant for approval or edits.
5. Gather Visuals
- With consent, capture a high‑quality photo or short video clip.
- If anonymity is required, use silhouette or first‑name‑only captions.
6. Distribution Plan
| Channel |
Asset |
Timing |
| Website (Blog / Impact page) |
Full story + photo |
Publish monthly |
| Email Newsletter |
100-word teaser + link |
Feature every other issue |
| Social Media |
Quote graphic + image |
Schedule 3 posts over 2 weeks |
| Fundraising Decks |
Impact slide |
Update quarterly |
7. Close the Loop
- Send the participant a thank‑you email with a link to the published story.
- Track engagement metrics: page views, social shares, email clicks.
- Note any donation spikes or volunteer sign‑ups after story release.
8. Refresh & Repeat
- Aim to add at least one new participant's story per quarter.
- Archive stories by theme (e.g., youth, parents, veterans) for quick reuse in campaigns.
Let damolade help you with your workflow
As a special for nonprofits this summer, we are offering our Tier 2, 8-Week SEO Momentum Sprint, at the Tier 1 price.
But only through the end of June.
We have two spots left!
What you get (all done-for-you):
- Target-page audit and keyword refresh for up to 15 high-value pages
- Persona-aligned copy tweaks and internal-link recommendations
- Schema markup and technical fixes for faster load and better indexation
- A 90-day report so you can see your visibility and engagement climb
Why it’s perfect for you right now:
- Faster ROI: Most clients see measurable traffic gains within eight weeks.
- Lower commitment: One-time fee, one project—no long-term contract.
- Hands-off: You supply access; we do the heavy lifting.
| Your Concern |
Our Answer |
| “We don’t have budget for Tier 3 yet.” |
Tier 1 and Tier 2 costs a fraction of a full strategy and often funds itself through the traffic bump it delivers. |
| “We’re too busy to manage another vendor.” |
You’ll spend about one hour total on kickoff; we handle the rest. |
| “What if we don’t see results?” |
Guarantee: If key pages don’t show clear ranking or traffic improvement within 90 days, we’ll re-optimize at no charge—or refund 20 % of the fee. |
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Ready to build momentum?
Book the free fit call to see if Tier 2 (for the price of Tier 1) fits your goals. If not, let us customize a package specifically for your organization.
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Can you take a moment to vote and help us help you?
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