Want 30% more revenue? Volunteer strategies that work

Hi, Reader

In our last email, we touched on a volunteer superpower you might not use yet: peer‑to‑peer (P2P) fundraising.

Why Peer-to-Peer Matters

62 % of Gen X supporters say they’re willing to run a P2P campaign.
46 % of Millennials have donated through crowdfunding, and 16 % have given via Facebook fundraisers.
Nonprofits that add a P2P layer raise about twice as much as standard digital appeals, and programs that run P2P year‑over‑year see ~30 % revenue growth on average. (Source: CauseVox)

Beyond dollars raised, P2P also:

Multiplies social shares, likes, and follows.
Expands brand awareness through each volunteer’s network.
Brings new supporters into your community.

Strategies to Attract Millennial Volunteers

Digital outreach: Promote opportunities on social media and user-friendly platforms such as Galaxy Digital.
Skill building: Position volunteering as a way to gain professional skills.
Visible impact: Share quick success stories on social media and your blog that show results
Community focus: Use team‑based projects and social events to create a sense of belonging.

Strategies to Attract Gen X Volunteers

When you document common traits—like age range, values, and motivations—you gain a clear map of where to find potential volunteers, how to speak to them, and what to offer to draw them in.

But here’s the best part: Engaged volunteers often become donors. And they don’t just give money—they spread the word and rally others to get involved.

Leverage expertise: Offer mentorships, leadership roles, or board seats—visit VolunteerMatch for ideas.
Flexible schedules: Provide evening, weekend, or remote projects—see best practices at Points of Light.
Show results: Highlight measurable outcomes in regular updates.
Social connection: Promote group volunteering and service days—resources at VolunteerHub.
Recognition: Celebrate milestones with certificates, shout‑outs, or special events.

When you meet each generation’s needs, you unlock their willingness to fundraise—and the donation lift that comes with it.

As part of our Tier 3: Content Strategy + Digital Strategy Package, we help nonprofits like yours uncover what really drives your volunteers and how to weave those insights into your messaging. This approach keeps your content relevant and consistent across social media, email, and blogs, so you’re speaking directly to what matters to them.