Hi, Reader

By now, you’re starting to see the value in creating audience personas for your entire supporter ecosystem—not just donors but also volunteers and local partners. But are you capturing what truly motivates your volunteers to get involved?

We often focus solely on fundraising, but there are so many other ways to build a thriving community around your cause. Volunteers bring their time, networks, and passion; when you understand what they’re looking for, you can attract more.

Have you documented the common threads between your volunteers?

As part of our Tier 3: Content Strategy + Digital Strategy Package, we help nonprofits like yours uncover what really drives your volunteers and how to weave those insights into your messaging. This approach keeps your content consistent across social media, email, and blogs, so you’re speaking directly to what matters to them.

5 Lesser-Known Factors Volunteers Consider When Selecting a Volunteer Opportunity:

(Based on actual research from a recent local nonprofit project)

1. Professional Development: Opportunities to build leadership or organizational skills.
2. Networking: Access to community leaders and a chance to deepen connections within the cause.
3. Defined Roles: Clear expectations, flexible scheduling, and a simple, welcoming sign-up process.
4. Impact Transparency: Seeing the tangible impact of their time and effort, not just the organization’s overall success.
5. Mentorship Opportunities: Some volunteers are looking for guidance or a chance to learn from experienced professionals within the organization.

Why Create Personas for Your Volunteers?

When you document common traits—like age range, values, and motivations—you gain a clear map of where to find potential volunteers, how to speak to them, and what to offer to draw them in.

But here’s the best part: Engaged volunteers often become donors. And they don’t just give money—they spread the word and rally others to get involved.

Volunteer Superpowers: Peer-to-Peer Fundraising

In our latest research, we found:

• 62% of Gen X (1965-1980) are willing to participate in peer-to-peer fundraising, the highest rate of any generation.
• 46% of Millennials (1981-1996) have contributed to crowdfunding, and 16% have donated through Facebook fundraisers, showing a strong interest in digital fundraising.

(Sources: Qgiv, Nonprofits Source)

Ready to Turn These Insights Into Action?

For May only, I’m offering a free 30-minute Growth Audit to help you pinpoint three quick wins to increase traffic, engagement, and donations.

• Identify high-impact volunteer opportunities.
• Map messaging that attracts new supporters.
• Discover underused channels to amplify your reach.

There’s no obligation—just a simple, actionable plan you can implement right away.

You’re doing incredible work. Let’s make sure more people see it.

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Best,
Danielle

Book Your Free Growth Audit Now