What You'll Learn
In the email series, you’ll master the IRDDMR Framework—a repeatable process that turns audience insight into action:
✅ Identify
Map out your audience ecosystem (not just donors)—including volunteers, local partners, and program participants.
✅ Research
Use low-budget, high-impact tools to uncover real behaviors, values, and preferred channels.
✅ Develop
Create human, useful personas that feel like someone you could email tomorrow.
✅ Distribute
Use our “Core + 3” content flywheel to get your stories in the right places without burning out your team.
✅ Measure
Assign one KPI per channel and learn what actually drives action (not just impressions).
✅ Refine
Use quick, quarterly check-ins to update personas and keep growing without guesswork.
Built for Nonprofits. Adaptable to Any Team.
This framework was designed for community-focused organizations—but it works anywhere a message needs to move people.
You’ll also get examples from real nonprofits, including Rosewood Initiative , plus the actual templates we use in our Tiered Strategy Packages.
You’ll walk away with:
- 📌 A plug-and-play persona template
- 📌 A 2-question survey you can send this week
- 📌 A content distribution checklist
- 📌 A 4-channel measurement dashboard
- 📌 A quarterly refinement worksheet
- 📌 And email support if you get stuck
Note: Please check your Promotions or other secondary folders for the emails and tag to inbox to ensure the whole series reaches you!